Digital marketing refers to the use of online channels and technologies to promote products or services. It encompasses a variety of strategies, including:
1. **Search Engine Optimization (SEO)**: Improving a website's visibility in search engine results.
2. **Content Marketing**: Creating and distributing valuable content to attract and engage an audience.
3. **Social Media Marketing**: Using platforms like Facebook, Instagram, and Twitter to reach and interact with customers.
4. **Email Marketing**: Sending targeted messages to potential and existing customers via email.
5. **Pay-Per-Click Advertising (PPC)**: Running ads that charge you each time someone clicks on them, like Google Ads.
6. **Affiliate Marketing**: Partnering with others to promote your products in exchange for a commission on sales.
7. *Influencer Marketing: Collaborating with influencers to reach their audience and promote your brand.
Digital marketing is highly data-driven, allowing businesses to track performance, understand consumer behavior, and optimize campaigns for better results.
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